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Diversify Magma active contributor base
Increase awareness of Magma in production use cases
Recruit organizations to commercialize Magma and support the Magma Core Foundation
Establish Magma value proposition with principal stakeholders

Diversify Magma active contributor base
- Set benchmark for how many individuals are contributing upstream
- Set benchmark for how many organizations are contributing upstream
- Identify a percentage increase to reach by EOY
- Improve contributor onboarding
- Find a scalable way to address questions from new users / contributors
Increase awareness of Magma in production use cases
- Publish 5 new case studies by EOY 2021
Recruit organizations to commercialize Magma and support the Magma Core Foundation
- Help recruit 10 new Magma Core Foundation members by EOY 2021 (define a budget number?)
- Highlight benefits of commercializing Magma
Establish Magma value proposition with principal stakeholders
- Increase inbound questions about Magma implementation and commercialization by X%
- Help recruit 10 new Magma Core Foundation members by EOY 2021 (define a budget number?

Diversify Magma active contributor base
- 5 new individuals contribute code representing 5 different organizations
Increase awareness of Magma in production use cases
- Publish 5 new case studies by EOY 2021
Recruit organizations to commercialize Magma and support the Magma Core Foundation
- Confirmation from 10 organizations for 2022 Plugfest
- 5 Foundation membership leads
- 100% of members have access to sandbox
Establish Magma value proposition with principal stakeholders
- All TSC and TAC have access to centralized messaging document
- 1 community website live (website unification project)
- Finalize branding for MCF
Gain global awareness of Magma through events
- 1,000 individuals registered for Magma Event Series (November 2021)
- Finalized 1H event strategy shared with community and board

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